Hoopla 2014… my fifth annual conference with Stella & Dot! Every year, this is THE event that Stylists look forward to. Yes, it’s technically a work conference, but it’s really much more than that. It’s game-changing training sessions with the craziest, most brilliant VP team out there and learning about the inspiration and craftsmanship behind the most beautiful, on-trend accessories created by a truly world-class design team. It’s inspirational stories of fellow Stylists being in the back of the room one year and then being recognized on stage for their incredible accomplishments the very next year and celebrations of those fellow Stylists and team members’ hard work. It’s sitting poolside sharing not only work tips and strategies, but also personal stories and laughs. It’s endless hours of happiness through dance parties, team parties, and dinner parties with friends near and far, many of whom we only see once a year at this conference.  It’s listening to our Board Chairman’s yearly speech and wiping tears from your eyes because his words are just that beautiful and heartfelt… and also watching him dance on stage for 3,000 women, all of whom are jumping from their seats to cheer him on. It’s way more than a work conference, because through all these things, it rejuvenates me and makes me want to apply what I’ve learned to all aspects of my life. It makes me want to be a better version of myself.

This is kind of a photo over-share for the blog, but I hope this gives my readers/friends/family a glimpse into the happiness, innovation, inspiration, fun, and pure joy that Stella & Dot embodies. Who wants to join me next year?

Hoopla swag bags, including 3 new pieces from the fall 2014 collection::

My ATL friend Melanie, the Lucky and Lovely lady

Orlando World Marriott Center – best pool yet

Faux cousin yearly meet-up

From college hall roommates to Hoopla roommates

All opening sessions should include break dancers

Complete with an appearance by our Global VP of Training, Danielle Redner

Some love for the ladies in the back!


Metallics, geometrics, and bright colors — all big trends for fall

Day #2 of Hoopla

Danielle’s re-incarnation as “Danierella”


Stella & Dot is partnering with Every Mother Counts, founded by Christy Turlington. Did you know that 1 woman dies every 2 minutes from complications during pregnancy and childbirth? Every Mother Counts is a non-profit organization dedicated to making pregnancy and childbirth safe for every mother. The organization informs, engages, and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world. The sale of just 20 of these bracelets will buy essential medical equipment for midwifery students, pay for two prenatal visits for uninsured women, and buy 6 safe birth kits for mothers-to-be. Can you imagine what we can do as a company through this partnership?
I have a goal to sell 25 bracelets by August 31st — who wants to help make a difference?? Click here to support this amazing cause!

One of the fall favorites – the Fanella Statement Necklace

Sutton in gold – wear it 5 ways

Our CEO/Founder Jessica Herrin and her youngest daughter rocked it on stage for our “Hoopla dance” 

dinner with Stella friends 

Dance party, complete with break dancers and flamingos everywhere

Day #3

Hostess bonus through 8/31/14! Who wants a FREE engravable necklace?



Heading home, but not before dinner at the airport with some lovely new friends who didn’t want me to eat alone. Nice people are everywhere.

Agreed, John, agreed.